Presented By:

La Jolla Fashion Film Festival – July 26-28, 2012

La Jolla Community, News | 26th Jul 2012

If fashion film is your thing – or you just enjoy looking at the people who make it – you need to head on down to La Jolla for the La Jolla Fashion Film Festival – the first international fashion film festival in North America.  Touted as being the place to be for fashion film professionals, the 2011 festival was the largest gathering of fashion film professionals in history.  The roster for 2012 is expected to once again break records.

The La Jolla Fashion Film Festival, or the LJFFF for short, brings the best of the international fashion film art movement to Southern California in three completely different screening programs, taking place July 26 – 28 at 8pm each night.  Each night consists of approximately 20 short films.

“Fashion Films” are a genre of cinematic short films that bring together artists, filmmakers and designers as a method of introducing new clothing collections of both established and emerging fashion houses to the marketplace.

The LJFFF showcases the best in fashion films and provides attendees the opportunity to understand this unique genre and those who work in it.  The films presented represent classics of fashion film culture, as well as cutting edge works that have tense plots and are art-based.  Many of the films presented defy definition.

Some of the directors, filmmakers and designers presenting films at this year’s festival include Karl Largerfeld, Bruce Weber, Luca Finotti, Bruno Aveillan, Jonas Akerlund, Frank Funke, Matthew Frost, Jens Hallmann, Naqia Lee, and Zoe Hitchen.

All of the films presented will be featured on the Fashion Film Network’s digital stream before, during and after the festival.  This helps to provide a continuing discussion for the fashion film community and gives everyone an insight into the creative process.  The LJFFF has been featured in such prominent publications as W Magazine, Vogue and WWD as well as countless blogs and websites.

The LJFFF also provides seminars and panel discussions to explore this exciting new genre.  The events help us to understand how web tech trends impact the creation and distribution of fashion films, how to use social media for branding campaigns, and how to increase distribution through the movement’s thought leaders and influencers.

And don’t forget the parties! These exclusive events give attendees the chance to meet and mingle with others in the business including actors, models, directors and other industry professionals.

The festival is held in the beautiful beach community of La Jolla, featuring pristine coastline, parks, bays and the famous Prospect Avenue.  It gives attendees the experience of a world class seaside resort.

The LJFFF will be held at the Museum of Contemporary Art in La Jolla, with the after party at the trendy Barfly.  For more information and to purchase tickets to events, visit the website at  This is one unique festival you’ll be talking about to your friends for years to come!


Leave a Reply

Your email address will not be published. Required fields are marked *

Share & Print This Post
Choose A Topic Below

How much is your
Home worth?

Looking for a home? Talk to an Area Expert...
  • This field is for validation purposes and should be left unchanged.
Follow Us

17 hours ago

Maxine & Marti Gellens, Berkshire Hathaway HomeServices

Shana Tova, happy new year! They say if you do what you love, you never work a day in your life. 🥰How lucky are we to be working together as mother-daughter parters, and in this beautiful place to top it off? We believe our clients benefit from the way we love each other and our business.
#shanatova #shanatovalajolla #shanatovadelmar
#motherdaughter #motherdaughterlove #motherdaughterrealestateteam #whoyouworkwithmatters #lajollarealestate #delmarrealestate

View on Facebook

Contemporary View Estate AVAILABLE - FOR SALE!

1740 Colgate Circle
La Jolla, California 92037

List Price $4,100,000

Finally, a sizable, soft contemporary estate that checks off all of boxes on your wish list…an exceptionally private, 4+ bedroom home with a pool and a sport court, situated upon a 0.78-acre parcel nestled amongst meticulously landscaped grounds, showcasing views of the city, bay and ocean. Expertly designed by Architect, Marc Tarasuck. Aesthetically pleasing in every regard, the light-filled interior consists of 4 bedrooms plus an office/library, 6 full baths plus a powder room, hardwood flooring throughout, two master suites, one conveniently located on each floor, and a flexible floor plan with generously-sized rooms. The stunning formal and informal living areas, which boast voluminous ceilings and 2 fireplaces, seamlessly flow from one to the next. The gourmet cook’s kitchen offers a breakfast area with disappearing doors opening onto one of several patios, a walk-in pantry plus a butler’s pantry and a 400+ bottle wine cellar. The upper level master suite features spectacular, southerly views of the downtown skyline, bay & ocean, while the spa-inspired bath has a large air-jet tub and an oversized shower. An amazing office/study with a full bath and closet could be the 5th bedroom should the need arise. An entertainer’s dream, the residence is surrounded by gracious patios, breathtaking landscaping which includes a drought-tolerant front yard, rose garden and fruit trees, a large pool, sport court, as well as a hillside ‘secret garden’. Other amenities: 30 photovoltaic solar panels, a rooftop deck with panoramic views, an exterior pool bath, fiber optic wiring for internet, cable & Wi-fi, and landscape lighting throughout. A quiet cul-de-sac location, privacy and views – this one has it all!

View on Facebook

3 days ago

Maxine & Marti Gellens, Berkshire Hathaway HomeServices

7740 Whitefield Place
La Jolla CA 92037

5 BED | 6 BATHS | 5,477 sqft
List Price $ 4,480,000

Situated in a serene canyon setting on a cul-de-sac within the coveted Country Club neighborhood of La Jolla, this beautifully designed home features approximately 5,500 square feet of living space allowing for grand-scale entertaining while maintaining a warmth and tranquility seldom found. Resting upon a 0.41-acre parcel surrounded by lush, meticulous grounds, the property is comprised of a 4 bedroom, 4.5 bath home including an attached guest quarters plus a detached guest suite above the 3-car garage…
Call for more info or to schedule a showing (858) 551-6630

Virtual tour -- >>

View on Facebook